Perceptions of "Natural" and "Additive-Free" Cigarettes and Intentions to Purchase.

ABSTRACT: In August 2015, the Food and Drug Administration (FDA) issued warning letters to cigarette manufacturers promoting brands as "natural" or "additive-free" because of concerns that such marketing claims might mislead consumers into believing that these brands are less dangerous to smoke than others. The current study examined consumer beliefs about the relative harms of "natural" cigarettes, and whether these beliefs influenced perceptions of advertising and purchase intentions when participants were shown an advertisement for American Spirit cigarettes. Data were collected using a web-based survey conducted in 2013 among 3,006 U.S.-based web panel members aged 15 to 65 years. Ratings of "natural" cigarette health risks (i.e., misperceptions) differed by sex, race, education, smoking status,

SUBMITTER: O'Connor RJ 

PROVIDER: S-EPMC6390277 | biostudies-literature | 2017 Apr

REPOSITORIES: biostudies-literature