Quantifying tobacco and alcohol imagery in Netflix and Amazon Prime instant video original programming accessed from the UK: a content analysis.

ABSTRACT:

Objectives

Exposure to tobacco and alcohol content in audio-visual media is a risk factor for smoking and alcohol use in young people. Previous UK research has quantified tobacco and alcohol content in films and broadcast television but not that of video-on-demand (VOD) services such as Netflix and Amazon Prime. Furthermore, it is not clear whether regulation by Dutch (Netflix) or UK (Amazon Prime) authorities results in differences in content. We report an analysis of tobacco and alcohol content in a sample of episodes from the most popular programmes from these two VOD providers, and compare findings with earlier studies of UK prime-time television content.

Setting

UK.

Participants

None. Content analysis of a sample of 50 episodes from the five highest rated series

SUBMITTER: Barker AB 

PROVIDER: S-EPMC6398653 | biostudies-literature | 2019 Feb

REPOSITORIES: biostudies-literature