Social information and spontaneous emergence of leaders in human groups.

ABSTRACT: Understanding the dynamics of social networks is the objective of interdisciplinary research ranging from animal collective behaviour to epidemiology, political science and marketing. Social influence is key to comprehending emergent group behaviour, but we know little about how inter-individual relationships emerge in the first place. We conducted an experiment where participants repeatedly performed a cognitive test in a small group. In each round, they were allowed to change their answers upon seeing the current answers of other members and their past performance in selecting correct answers. Rather than following a simple majority rule, participants granularly processed the performance of others in deciding how to change their answers. Toward a network model of the experiment, we assoc

SUBMITTER: Nakayama S 

PROVIDER: S-EPMC6408354 | biostudies-literature | 2019 Feb

REPOSITORIES: biostudies-literature