Mass media promotion of a smartphone smoking cessation app: modelled health and cost-saving impacts.

ABSTRACT:

Background

Smartphones are increasingly available and some high quality apps are available for smoking cessation. However, the cost-effectiveness of promoting such apps has never been studied. We therefore aimed to estimate the health gain, inequality impacts and cost-utility from a five-year promotion campaign of a smoking cessation smartphone app compared to business-as-usual (no app use for quitting).

Methods

A well-established Markov macro-simulation model utilising a multi-state life-table was adapted to the intervention (lifetime horizon, 3% discount rate). The setting was the New Zealand (NZ) population (N = 4.4 million). The intervention effect size was from a multi-country randomised trial: relative risk for quitting at 6 months = 2.23 (95%CI: 1.08 to 4.77), albeit

SUBMITTER: Nghiem N 

PROVIDER: S-EPMC6408783 | biostudies-literature | 2019 Mar

REPOSITORIES: biostudies-literature