Randomised controlled trial of incentives to improve online survey completion among internet-using men who have sex with men.

ABSTRACT:

Background

HIV prevention research often involves the use of online surveys as data collection instruments. Incomplete responses to these surveys can introduce bias. We aimed to develop and assess innovative methods to incentivise respondents to complete surveys.

Methods

Adult men who have sex with men (MSM) living in the USA were recruited through banner advertisements on Facebook from 27 April 2015 to 6 May 2015 to participate in an online survey about HIV prevention and risk behaviours. Participants were randomised to one of four conditions: a monetary incentive; a series of altruistic messages highlighting the importance of participating in research; access to a dashboard comparing their responses with statistics from other participants after completion; and no incentive

SUBMITTER: Hall E 

PROVIDER: S-EPMC6424578 | biostudies-literature | 2019 Feb

REPOSITORIES: biostudies-literature