HIV/AIDS information promotion at the library: creative campaigns for young adults.

ABSTRACT:

Background

While rates of new HIV diagnoses have gone down nationally, Florida's HIV-positive population is growing and remains one of the largest in the country. Given this landscape, it is clear that diverse, creative, and collaborative efforts are needed to better inform the public about HIV risks, prevention, and treatment and to encourage healthy behaviors.

Case presentation

Building on previous work, librarians at the University of Florida engaged in a yearlong project to raise awareness about HIV/AIDS risks, prevention, and treatment among university students and to improve their information-seeking behaviors related to this disease. The "Creative Campaigns" project included 3 distinct elements of activity and engagement, designed to complement one another: a graphic

SUBMITTER: Norton HF 

PROVIDER: S-EPMC6466483 | biostudies-literature | 2019 Apr

REPOSITORIES: biostudies-literature