The Social Media Editor at Medical Journals: Responsibilities, Goals, Barriers, and Facilitators.

ABSTRACT:

Purpose

To determine the responsibilities of journal social media editors (SMEs) and describe their goals and barriers and facilitators to their position.

Method

The authors identified SMEs using an informal listserv and snowball sampling. Participants were interviewed (June-July 2016) about their position, including responsibilities; goals; barriers and facilitators; and attitudes and perceptions about the position. Themes were identified through a thematic analysis and consensus-building approach. Descriptive data, including audience metrics and 2016 impact factors, were collected.

Results

Thirty SMEs were invited; 24 were interviewed (19 by phone and 5 via e-mail). SMEs generally had a track record in the social media community before being invited to be SME; many

SUBMITTER: Lopez M 

PROVIDER: S-EPMC6467715 | biostudies-literature | 2019 May

REPOSITORIES: biostudies-literature