Corporate image as a mediator between service quality and customer satisfaction: difference across categorized exhibitors.

ABSTRACT: Impact of service quality and corporate image on satisfaction and loyalty behavioral intention are explored by using the PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis for the exhibition industry. Service quality has a significant enhancing effect on the corporate image of the trade exhibitions, and both have significant positive effects on exhibitor satisfaction. Also, the role of the image as a partial mediating variable between service quality and satisfaction is emphasized. Additionally, the results obtained from multi-group analysis also supported the hypothesis that corporate image and service quality bring different satisfaction responses in exhibitors of the different industry with 4 business sizes in the capital. In light of scale and types of the enterprise

SUBMITTER: Chien L 

PROVIDER: S-EPMC6475653 | biostudies-literature | 2019 Mar

REPOSITORIES: biostudies-literature