Day of the week to tweet: a randomised controlled trial.

ABSTRACT:

Objective

To assess the effects of using health social media on different days of the working week on web activity.

Design

Individually randomised controlled parallel group superiority trial.

Setting

Twitter and Weibo.

Participants

194 Cochrane Schizophrenia Group full reviews with an abstract and plain language summary web page. There were no human participants.

Interventions

Three randomly ordered slightly different messages (maximum of 140 characters), each containing a short URL to the freely accessible summary page, were sent on specific times on a single day. Each of these messages sent on Tuesday, Wednesday, Thursday and Friday was compared with the one sent on Monday.

Outcome

The primary outcome was visits to the relevant Cochrane summary

SUBMITTER: Jayaram M 

PROVIDER: S-EPMC6500215 | biostudies-literature | 2019 Apr

REPOSITORIES: biostudies-literature