Processing bias: extending sensory drive to include efficacy and efficiency in information processing.

ABSTRACT: Communication signals often comprise an array of colours, lines, spots, notes or odours that are arranged in complex patterns, melodies or blends. Receiver perception is assumed to influence preference and thus the evolution of signal design, but evolutionary biologists still struggle to understand how perception, preference and signal design are mechanistically linked. In parallel, the field of empirical aesthetics aims to understand why people like some designs more than others. The model of processing bias discussed here is rooted in empirical aesthetics, which posits that preferences are influenced by the emotional system as it monitors the dynamics of information processing and that attractive signals have effective designs that maximize information transmission, efficient designs tha

SUBMITTER: Renoult JP 

PROVIDER: S-EPMC6501678 | biostudies-literature | 2019 Apr

REPOSITORIES: biostudies-literature