Cigarette Constituent Health Communications for Smokers: Impact of Chemical, Imagery, and Source.

ABSTRACT: INTRODUCTION:Communication campaigns are incorporating tobacco constituent messaging to reach smokers, yet there is a dearth of research on how such messages should be constructed or will be received by smokers. METHODS:In a 2 × 2 × 2 experiment, we manipulated three cigarette constituent message components: (1) the toxic constituent of tobacco (arsenic vs. lead) with a corresponding health effect, (2) the presence or absence of an evocative image, and (3) the source of the message (FDA vs. no source). We recruited smokers (N = 1669, 55.4% women) via an online platform and randomized them to one of the eight message conditions. Participants viewed the message and rated its believability and perceived effectiveness, the credibility of the message source, and action expectancies (ie, likelih

SUBMITTER: Kowitt SD 

PROVIDER: S-EPMC6528144 | biostudies-literature | 2019 May

REPOSITORIES: biostudies-literature