Taxes and front-of-package labels improve the healthiness of beverage and snack purchases: a randomized experimental marketplace.

ABSTRACT: BACKGROUND:Sugar taxes and front-of-package (FOP) nutrition labelling systems are strategies to address diet-related non-communicable diseases. However, there is relatively little experimental data on how these strategies influence consumer behavior and how they may interact. This study examined the relative impact of different sugar taxes and FOP labelling systems on beverage and snack food purchases. METHODS:A total of 3584 Canadians 13 years and older participated in an experimental marketplace study using a 5 (FOP label condition) × 8 (tax condition) between-within group experiment. Participants received $5 and were presented with images of 20 beverages and 20 snack foods available for purchase. Participants were randomized to one of five FOP label conditions (no label; 'high in' warni

SUBMITTER: Acton RB 

PROVIDER: S-EPMC6528263 | biostudies-literature | 2019 May

REPOSITORIES: biostudies-literature