A Software Tool Aimed at Automating the Generation, Distribution, and Assessment of Social Media Messages for Health Promotion and Education Research.

ABSTRACT:

Background

Social media offers promise for communicating the risks and health effects of harmful products and behaviors to larger and hard-to-reach segments of the population. Nearly 70% of US adults use some social media. However, rigorous research across different social media is vital to establish successful evidence-based health communication strategies that meet the requirements of the evolving digital landscape and the needs of diverse populations.

Objective

The aim of this study was to expand and test a software tool (Trial Promoter) to support health promotion and education research by automating aspects of the generation, distribution, and assessment of large numbers of social media health messages and user comments.

Methods

The tool supports 6 functions (1)

SUBMITTER: Reuter K 

PROVIDER: S-EPMC6528439 | biostudies-literature | 2019 May

REPOSITORIES: biostudies-literature