Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK.

ABSTRACT:

Objectives

To explore awareness of alcohol marketing and ownership of alcohol branded merchandise in adolescents and young adults in the UK, what factors are associated with awareness and ownership, and what association awareness and ownership have with alcohol consumption, higher-risk drinking and susceptibility.

Design

Online cross-sectional survey conducted during April-May 2017.

Setting

The UK.

Participants

Adolescents and young adults aged 11-19 years in the UK (n=3399).

Main outcome measures

Alcohol Use Disorders Identification Test-Consumption (AUDIT-C) (0-12) and indication of higher-risk consumption (>5 AUDIT-C) in current drinkers. Susceptibility to drink (yes/no) in never drinkers.

Results

Eighty-two per cent of respondents were

SUBMITTER: Critchlow N 

PROVIDER: S-EPMC6530316 | biostudies-literature | 2019 Mar

REPOSITORIES: biostudies-literature