Conversations about pictorial cigarette pack warnings: Theoretical mechanisms of influence.

ABSTRACT:

Background

Social interactions are a key mechanism through which health communication campaigns influence behavior. Little research has examined how conversations about pictorial warnings motivate behavior.

Purpose

We sought to establish whether and how smokers' conversations explain the effect of pictorial warnings on quit attempts.

Methods

US adult smokers (n = 2149) participated in a controlled trial that randomly assigned them to have their cigarette packs labeled with pictorial or text-only warnings for four weeks. Surveys assessed the number of conversations sparked by pictorial warnings and the theoretical mechanisms cognitive elaboration and social norms at each visit. Analyses used structural equation modeling to test our theorized mediation models.

Result

SUBMITTER: Morgan JC 

PROVIDER: S-EPMC6535087 | biostudies-literature | 2018 Dec

REPOSITORIES: biostudies-literature