Relationship between social media engagement and e-cigarette policy support.

ABSTRACT:

Introduction

Given increasing efforts to regulate e-cigarettes, it is important to understand factors associated with support for tobacco regulatory policies. We investigate such factors found in social media and hypothesize that greater online engagement with tobacco content would be associated with less support for e-cigarette regulatory policies.

Methods

We constructed social networks of Twitter users who tweet about tobacco and categorized them using a combination of social network and Twitter metrics. Twitter users were identified as representing leaders, followers or general users in online discussions of tobacco products, and invited to complete an online survey. Participants responded to questions about their engagement with tobacco-related content online, degree of

SUBMITTER: Majmundar A 

PROVIDER: S-EPMC6542731 | biostudies-literature | 2019 Jun

REPOSITORIES: biostudies-literature