The social dynamics of lung cancer talk on Twitter, Facebook and Macmillan.org.uk.

ABSTRACT: People with lung cancer and others affected by the condition are using social media to share information and support, but little is known about how these behaviours vary between different platforms. To investigate this, we extracted posts from Twitter (using relevant hashtags), the Lung Cancer Support Group on Facebook and the Macmillan.org.uk lung cancer discussion forum for a single month. Interaction Process Analysis revealed that all three platforms were used more for giving than seeking information, opinion or suggestions. However, interaction types (including sentiment) varied between platforms, reflecting their digital architectures, user-base and inclusion of a moderator. For example, a higher percentage of information-seeking and sentiment marked the Macmillan.org.uk, compared wit

SUBMITTER: Taylor J 

PROVIDER: S-EPMC6557847 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature