The influence of social value and self-congruity on interpersonal connections in virtual social networks by Gen-Y tourists.
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ABSTRACT:
SUBMITTER: Luna-Cortes G
PROVIDER: S-EPMC6559657 | biostudies-literature | 2019
REPOSITORIES: biostudies-literature
Publications
The influence of social value and self-congruity on interpersonal connections in virtual social networks by Gen-Y tourists.
Luna-Cortés Gonzalo G López-Bonilla Luis Miguel LM López-Bonilla Jesús Manuel JM
PloS one 20190611 6
This research focuses on the relationship of self-congruity and perceived social value with the interpersonal connections established by Generation Y tourists in virtual social networks. A quantitative study was performed using a sample of young travelers from Spain. The methodologies of Confirmatory Factor Analysis (CFA) and Structural Equation Models (SEM) were used to analyze the results. The findings of the research show that self-congruity influences the perceived social value; the perceive ...[more]
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