The association between quality measures of medical university press releases and their corresponding news stories-Important information missing.

ABSTRACT:

Background

The news media is a key source for health and medical information, and relies to a large degree on material from press releases (PR). Medical universities are key players in the dissemination of PRs. This study aims to 1) explore the relation between the quality of press releases (PRs) from medical universities and their corresponding news stories (NSs) and 2) to identify the likelihood that specific scientific and interest-raising measures appear or are omitted in PRs and NSs.

Methods and findings

In this retrospective study using quantitative content analysis, PRs (n = 507) from 21 medical universities in Germany, the Netherlands, Sweden, the USA and the UK were retrieved. Of all PRs, 33% had media coverage, resulting in 496 NSs. With two codebooks, 18 scientifi

SUBMITTER: Winters M 

PROVIDER: S-EPMC6561540 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature