Selling tobacco: A comprehensive analysis of the U.S. tobacco advertising landscape.

ABSTRACT:

Objectives

To describe advertising tactics of cigarette, e-cigarette, little cigar/cigarillo and smokeless tobacco manufacturers.

Methods

We conducted a content analysis of tobacco 827 ads run in the US in 2016. Ads were double coded by trained coders across ten domains: promotions, web/social media presence, use cues, warnings and disclaimers, descriptors, claims, activities, setting, imagery, and themes.

Results

Cigarette ads relied on promotional tactics like discounts and sweepstakes and featured links to websites and mobile apps, all of which can increase brand loyalty and customer engagement. E-cigarette ads used tactics that appear to target new consumers, such as highlighting the product's qualities and modeling product use. Little cigar/cigarillo ads often po

SUBMITTER: Moran MB 

PROVIDER: S-EPMC6579627 | biostudies-literature | 2019 Sep

REPOSITORIES: biostudies-literature