It's not raining men: a mixed-methods study investigating methods of improving male recruitment to health behaviour research.

ABSTRACT:

Background

Although gender is an important determinant of health behaviour with males less likely to perform health-protective behaviours, samples in health behaviour research are heavily biased towards females. This study investigated the use of online social network, Facebook, to reach and recruit inactive males to a team-based, social, and gamified physical activity randomised controlled trial.

Methods

Methodological techniques included a narrative literature review, survey of inactive males (n = 34) who rated advertisement images and text captions on scales of 1-10, and trial Facebook-delivered recruitment campaigns. Advertisement effectiveness was measured by cost-per-click to the study website, number of expressions of interest, and study enrolments from males.

Resu

SUBMITTER: Ryan J 

PROVIDER: S-EPMC6591998 | biostudies-literature | 2019 Jun

REPOSITORIES: biostudies-literature