Absence labels: How does information about production practices impact consumer demand?

ABSTRACT: Absence labels promote the absence of a particular ingredient or production practice. Consumers usually perceive organic labels as an umbrella absence label for a variety of ingredients and production practices. Such organic labels often use similar language but are based on different certification requirements. For example, both organic wine and wine made with organic grapes are available to U.S. consumers, but little is known about consumer preferences for such labeled products when information about the certification standards is available. Moreover, while absence labels, which advertise the absence of certain attributes or practices, are prevalent on the market, little is known about how information on conventional production practices impacts consumer behavior. Using an artefactual ex

SUBMITTER: Streletskaya NA 

PROVIDER: S-EPMC6594594 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature