Tobacco Advertisement Liking, Vulnerability Factors, and Tobacco Use Among Young Adults.

ABSTRACT:

Introduction

Young adulthood (aged 18-24) is a crucial period in the development of long-term tobacco use patterns. Tobacco advertising and promotion lead to the initiation and continuation of smoking among young adults. We examined whether vulnerability factors moderated the association between tobacco advertisement liking and tobacco use in the United States.

Methods

Analyses were conducted among 9109 US young adults in the nationally representative Population Assessment of Tobacco and Health (PATH) Study wave 1 (2013-14). Participants viewed 20 randomly selected sets of tobacco advertisements (five each for cigarettes, e-cigarettes, cigars, and smokeless tobacco) and indicated whether they liked each ad. The outcome variables were past 30-day cigarette, e-cigarette, cigar

SUBMITTER: Lienemann BA 

PROVIDER: S-EPMC6611945 | biostudies-literature | 2019 Feb

REPOSITORIES: biostudies-literature