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Searching for synergy from a combination of heterogeneous business models: measurement and assessment from the polish software industry.

ABSTRACT: The authors propose a universal methodology for measuring and assessing the synergy potential when combining companies into a group, using the business model perspective. Based on interviews with company representatives, as well as consultations with Polish software industry experts, we have found 40 key variables which are characteristic for business models of resellers and integrators. The combination of business model concepts, of Balanced Scorecard and multi-criteria decision analysis, as proposed in the paper, allows the opportunities and threats (for strategic objectives to be reached within company group) in terms of business model variables, to be indicated more precisely. The results of the multi-criteria analysis of the decision making process show the reseller - integrator combination to create a high potential for market synergies and an average potential for improving operational processes. Present methodology generates the transparent information on how a business model works and how it stimulates the combination of companies. In particular, we provide the picture of synergy potential of the company group.

SUBMITTER: Wartini-Twardowska J

PROVIDER: S-EPMC6617106 | biostudies-literature | 2019 Jul

REPOSITORIES: biostudies-literature

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Searching for synergy from a combination of heterogeneous business models: measurement and assessment from the polish software industry.

Wartini-Twardowska Jolanta J Twardowski Zbigniew Z

Heliyon 20190708 7

The authors propose a universal methodology for measuring and assessing the synergy potential when combining companies into a group, using the business model perspective. Based on interviews with company representatives, as well as consultations with Polish software industry experts, we have found 40 key variables which are characteristic for business models of resellers and integrators. The combination of business model concepts, of Balanced Scorecard and multi-criteria decision analysis, as pr ...[more]

PMID: 31334368

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Project description:The growing global concern with sustainability has driven companies to rethink their business model and seek new ways to operate and face this challenge. Industry 4.0 (I4.0) has shown itself capable of contributing to the development or reformulation of organizational processes to make them more competitive and sustainable. Thus, this article aims to propose drivers for the development of corporate sustainability via I4.0. To this end, a literature review and content analysis were used as research methods to identify and analyze, in recent scientific literature, boosting elements that enable organizational processes to become more sustainable via I4.0. Based on these elements, six drivers were systematized and proposed: strategy; product and process design; energy and material resources; people; smart production; and supply chain. Each driver was discussed in light of the scientific literature to generate recommendations for companies to develop the economic, social, and environmental dimensions of sustainability. The main theoretical-scientific contribution of this work is the deepening and expansion of the knowledge block that articulates corporate sustainability with I4.0, which strengthens the basis for the development of new research on these topics and creates a reference for the analysis and discussion of empirical studies. As an applied-managerial contribution, the drivers proposed in this work will provide organizations and their managers with a point of reference to effectively move towards sustainability, making their businesses greener, fairer, and more profitable. A limitation of this study is that the proposed drivers were based on the 30 most cited articles and did not consider other sources, such as documentation from companies. Therefore, for future studies, we suggest increasing the article base and include organizational repositories and identify how SMEs can become sustainable through I4.0 in a way that strengthens the social dimension of sustainability.

Dataset Information

Searching for synergy from a combination of heterogeneous business models: measurement and assessment from the polish software industry.

Publications

Searching for synergy from a combination of heterogeneous business models: measurement and assessment from the polish software industry.

Similar Datasets

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