Impact of Question Type and Question Order on Tobacco Prevalence Estimates in US Young Adults: A Randomized Experiment.

ABSTRACT: The purpose of this study was to identify the effects of question type, order, and inclusion of product images on tobacco use estimates in a national sample of young adults. Participants aged 18-34 years (N = 4,100) in the Truth Initiative Young Adult Cohort Study (2016) were randomized to one of five question types assessing ever and past 30-day use of tobacco products: (1) "select all that apply" list (checklist, CL); (2) breakout items for each product (B); (3) breakout + images (B + I); (4) CL and B; and (5) CL and B + I. The order of question type was randomly assigned in groups 4 and 5. Bivariate analyses estimated product-specific prevalence by question type/order. Ever cigarette and cigar use prevalence was higher and ever e-cigarette use was lower in B and B + I than in CL. Ever h

SUBMITTER: Johnson AL 

PROVIDER: S-EPMC6636246 | biostudies-literature | 2019 Jul

REPOSITORIES: biostudies-literature