The impact of flavors, health risks, secondhand smoke and prices on young adults' cigarette and e-cigarette choices: a discrete choice experiment.

ABSTRACT:

Aims

To estimate young adults' preferences for cigarettes and e-cigarettes, and how preferences vary by policy-relevant factors. A related aim was to provide information on potential substitution/complementarity across cigarettes and e-cigarettes ahead of policy selection.

Design

An online discrete choice experiment (DCE) in which respondents chose their preferred option among cigarettes, two types of e-cigarettes (disposable/reusable) and 'none'. Each cigarette-type was characterized by policy-relevant attributes: flavors, short-term health risks to self, secondhand smoke risks and price. A latent class model identified smoking types that respond differently to these.

Setting

US tobacco market.

Participants

A total of 2003 young adults (aged 18-22 years) who e

SUBMITTER: Buckell J 

PROVIDER: S-EPMC6639008 | biostudies-literature | 2019 Aug

REPOSITORIES: biostudies-literature