Neural valuation of antidrinking campaigns and risky peer influence in daily life.

ABSTRACT:

Objective

Health behavior is affected by competing sources of influence like media messages and peers. In the context of alcohol consumption, college students are targeted by antidrinking media messages, but tend to have proalcohol conversations with peers. How do humans integrate competing sources of influence on daily behavior? We observed individuals under exposure to antialcohol media messages and proalcohol conversations and tested a "common neural value" account of how contradictory influences are integrated to affect behavior.

Methods

Participants were instructed to cognitively regulate responses to antidrinking media messages while undergoing fMRI at baseline. Individual differences in success in message-consistent or -derogating regulation were indexed by changes in

SUBMITTER: Scholz C 

PROVIDER: S-EPMC6653645 | biostudies-literature | 2019 Jul

REPOSITORIES: biostudies-literature