Left-handers know what's left is right: Handedness and object affordance.

ABSTRACT: We live in a right-hander's world. Although left-handers become accustomed to using right-handed devices, an underlying preference for objects that afford the dominant hand could remain. We employed eye tracking while left- and right-handed participants viewed advertisements for everyday products. Participants then rated aesthetic appeal, purchase intention, and perceived value. Left-handed participants found advertisements for products that more easily afforded them action to be more aesthetically appealing. They also indicated greater future purchase intention for products that were oriented towards the left hand, and gave these products a higher perceived value. Eye tracking data showed that object handles attracted attention, and were also able to retain participants' attention. Furthe

SUBMITTER: Thomas NA 

PROVIDER: S-EPMC6655602 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature