Characterizing Swisher Little Cigar-Related Posts on Twitter in 2018: Text Analysis.

ABSTRACT:

Background

Little cigars are growing in popularity in the United States, and Swisher is the market leader. The contexts and experiences associated with the use of Swisher-related products is understudied, but such information is available via publicly available posts on Twitter.

Objective

This study aimed to analyze Twitter posts to characterize Twitter users' recent experiences with Swisher-related products.

Methods

Twitter posts containing the term "swisher" were analyzed from January 1, 2018, to December 31, 2018. Text classifiers were used to identify topics in posts (n=81,333).

Results

The most prevalent topic was Person Tagging (mentioning a Twitter account in a post; 32.77%), followed by Flavors (eg, Grape and Strawberry; 20.96%) and Swisher use (eg, smo

SUBMITTER: Allem JP 

PROVIDER: S-EPMC6676793 | biostudies-literature | 2019 Jul

REPOSITORIES: biostudies-literature