The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments.

ABSTRACT:

Objective

The current study tested in two online experiments whether manipulating normative beliefs about cancer screening uptake increases intention to attend colorectal screening among previously disinclined individuals.

Methods

2461 men and women from an Internet panel (Experiment 1 N = 1032; Experiment 2, N = 1423) who initially stated that they did not intend to take up screening were asked to guess how many men and women they believe to get screened for colorectal cancer. Across participants, we varied the presence/absence of feedback on the participant's estimate, as well as the stated proportion of men and women doing the screening test.

Results

Across the two experiments, we found that receiving one of the experimental messages stating that uptake is higher t

SUBMITTER: von Wagner C 

PROVIDER: S-EPMC6686210 | biostudies-literature | 2019 Sep

REPOSITORIES: biostudies-literature