Characterizing JUUL-related posts on Twitter.

ABSTRACT:

Background

As vaping rapidly becomes more prevalent, social media data can be harnessed to capture individuals' discussions of e-cigarette products quickly. The JUUL vaporizer is the latest advancement in e-cigarette technology, which delivers nicotine to the user from a device that is the size and shape of a thumb drive. Despite JUUL's growing popularity, little research has been conducted on JUUL. Here we utilized Twitter data to determine the public's early experiences with JUUL describing topics of posts.

Methods

Twitter posts containing the term "JUUL" were obtained for 1 April 2107 to 14 December 2017. Text classifiers were used to identify topics in posts (n = 81,689).

Results

The most prevalent topic wasPerson Tagging (use of @username to tag someone in a post

SUBMITTER: Allem JP 

PROVIDER: S-EPMC6693487 | biostudies-literature | 2018 Sep

REPOSITORIES: biostudies-literature