Do Smokers Recall Source or Quitline on Cigarette Constituent Messages?

ABSTRACT:

Objectives

The Food and Drug Administration (FDA) is required under the Family Smoking Prevention and Tobacco Control Act to communicate the risks of tobacco use to the public. Little research exists about methods to communicate the constituents of tobacco in a media campaign. This research examines specific strategies to increase effectiveness of a media campaign for cigarette smoking adults about tobacco constituents by including engagement text about smoking cessation and FDA as the source of the campaign.

Methods

In an eye tracking study of 211 current cigarette smokers, participants randomly viewed 4 cigarette constituent messages that varied engagement text for quitting (benefits of quitting and quitline number, presence, absence) and by FDA source (presence, absence).

SUBMITTER: Jarman KL 

PROVIDER: S-EPMC6693861 | biostudies-literature | 2018 Nov

REPOSITORIES: biostudies-literature