Public preferences for corporate social responsibility activities in the pharmaceutical industry: Empirical evidence from Korea.

ABSTRACT: Although corporate social responsibility (CSR) activities are common in the pharmaceutical industry, there is little empirical evidence on consumer responses to CSR practices. We investigated public awareness, preferences, and expectations regarding social contribution of the pharmaceutical industry's CSR activities, and identified the factors associated with such activities. We conducted an online survey with 1,298 respondents comprising two groups: healthy individuals (546) and patients (752). Most respondents (78%) expressed interest in CSR activities undertaken by pharmaceutical companies. However, they reported a lack of awareness and experience thereof; only 26.9% were aware of and 7.9% had experience with such activities. Among our six CSR activity categories, both survey groups sho

SUBMITTER: Lee H 

PROVIDER: S-EPMC6701779 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature