Association of Social Media Presence with Online Physician Ratings and Surgical Volume Among California Urologists: Observational Study.

ABSTRACT:

Background

Urologists are increasingly using various forms of social media to promote their professional practice and attract patients. Currently, the association of social media on a urologists' practice is unknown.

Objectives

We aimed to determine whether social media presence is associated with higher online physician ratings and surgical volume among California urologists.

Methods

We sampled 195 California urologists who were rated on the ProPublica Surgeon Scorecard website. We obtained information on professional use of online social media (Facebook, Instagram, Twitter, blog, and YouTube) in 2014 and defined social media presence as a binary variable (yes/no) for use of an individual platform or any platform. We collected data on online physician ratings across

SUBMITTER: Houman J 

PROVIDER: S-EPMC6711043 | biostudies-literature | 2019 Aug

REPOSITORIES: biostudies-literature