Effect of Prices, Distribution Strategies, and Marketing on Demand for HIV Self-testing in Zimbabwe: A Randomized Clinical Trial.

ABSTRACT:

Importance

HIV self-testing is a promising approach for increasing awareness of HIV status in sub-Saharan Africa, particularly in Zimbabwe, where HIV prevalence is 13%. Evidence is lacking, however, on the optimal pricing policies and delivery strategies for maximizing the effect of HIV self-testing.

Objective

To assess demand for HIV self-testing among adults and priority-population subgroups under alternative pricing and distribution strategies.

Design, setting, and participants

This randomized clinical trial recruited study participants between February 15, 2018, and April 25, 2018, in urban and rural communities in Zimbabwe. A factorial design was used to randomize participants to a combination of self-test price, distribution site, and promotional message. Indivi

SUBMITTER: Chang W 

PROVIDER: S-EPMC6716290 | biostudies-literature | 2019 Aug

REPOSITORIES: biostudies-literature