Gamifying Breastfeeding for Fathers: Process Evaluation of the Milk Man Mobile App.

ABSTRACT:

Background

Mobile technology offers unique opportunities to reach people with health promotion interventions. Breastfeeding is an important public health issue, and fathers are a key support. Milk Man is a father-focused breastfeeding app that sought to engage fathers with information and conversation about breastfeeding, with the goal to impact positively on breastfeeding duration.

Objective

The study aimed to describe the process evaluation of the Milk Man app that was trialed in the Parent Infant Feeding Initiative randomized controlled trial.

Methods

The app used an information library, gamification, push notifications, and social connectivity via a Web-based conversation forum, which included polls and conversation starters, to engage fathers with breastfeeding i

SUBMITTER: White B 

PROVIDER: S-EPMC6716479 | biostudies-literature | 2019 Jun

REPOSITORIES: biostudies-literature