A segmentation of collaborative tourists in World Heritage Sites.

ABSTRACT: Several previous studies have proposed the segmentation of tourists based on their motivations, their sociodemographic profile and the characteristics of their trip. This study has focused on proposing a segmentation of tourists that uses a peer-to-peer accommodation (p2p) based on their motivations, socio-demographic profile and the characteristics of their trip. This investigation is based on the application of a questionnaire to a representative sample of visitors in the city of Córdoba and who choose a peer-to-peer accommodation. Factorial analysis has been used as a data reduction technique in order to find homogeneous groups from the point of view of the reasons for choosing "peer-to-peer" tourism. The results confirm the existence of four types of p2p tourists clearly differentiated

SUBMITTER: Menor-Campos A 

PROVIDER: S-EPMC6726718 | biostudies-literature | 2019 Aug

REPOSITORIES: biostudies-literature