A targeted promotional DVD fails to improve Maori and Pacific participation rates in the New Zealand bowel screening pilot: results from a pseudo-randomised controlled trial.

ABSTRACT:

Background

New Zealand's Bowel Screening Pilot (BSP) used a mailed invitation to return a faecal immunochemical test. As a pilot it offered opportunities to test interventions for reducing ethnic inequities in colorectal cancer screening prior to nationwide programme introduction. Small media interventions (e.g. educational material and DVDs) have been used at both community and participant level to improve uptake. We tested whether a DVD originally produced to raise community awareness among the Māori population would have a positive impact on participation and reduce the proportion of incorrectly performed tests (spoiled kits) if mailed out with the usual reminder letter.

Methods

The study was a parallel groups pseudo-randomised controlled trial. Over 12 months, all Māori

SUBMITTER: Bartholomew K 

PROVIDER: S-EPMC6734461 | biostudies-literature | 2019 Sep

REPOSITORIES: biostudies-literature