Facebook advertising for recruitment of midlife women with bothersome vaginal symptoms: A pilot study.

ABSTRACT:

Background

The MsFLASH (Menopause Strategies: Finding Lasting Answers for Symptoms and Health) Network recruited into five randomized clinical trials (n = 100-350) through mass mailings. The fifth trial tested two interventions for postmenopausal vulvovaginal symptoms (itching, pain, irritation, dryness, or pain with sex) and thus required a high level of sensitivity to privacy concerns. For this trial, in addition to mass mailings we pilot tested a social media recruitment approach. We aimed to evaluate the feasibility of recruiting healthy midlife women with bothersome vulvovaginal symptoms to participate in the Vaginal Health Trial through Facebook advertising.

Methods

As part of a larger advertising campaign that enrolled 302 postmenopausal women for the 12-week randomiz

SUBMITTER: Guthrie KA 

PROVIDER: S-EPMC6742530 | biostudies-literature | 2019 Oct

REPOSITORIES: biostudies-literature