Physician Perceptions of the Use of Social Media for Recruitment of Patients in Cancer Clinical Trials.

ABSTRACT:

Importance

Social media campaigns have been successfully implemented in nontherapeutic trials. However, evidence to support their utility in cancer therapeutic trials is limited.

Objective

To examine physician attitudes toward and perceptions of social media use for therapeutic trial recruitment of patients with cancer.

Design, setting, and participants

This qualitative study engaged 44 physicians (24 academic based and 20 community based) at the main academic and 6 affiliated community sites of City of Hope in Duarte, California. Semistructured interviews were conducted in person or by telephone from March to June 2018. An interview guide was developed to explore perceptions of social media use for accrual of cancer therapeutic trials. Responses were recorded digital

SUBMITTER: Sedrak MS 

PROVIDER: S-EPMC6751756 | biostudies-literature | 2019 Sep

REPOSITORIES: biostudies-literature