Developing health communication messaging for a social marketing campaign to reduce tobacco use in pregnancy among Alaska Native women.

ABSTRACT:

Background

Despite the high prevalence of tobacco use during pregnancy among Alaska Native and American Indian (AI/AN) women, few efforts have focused on developing tobacco cessation interventions for this group. This paper describes development of messaging for a social media campaign targeting the entire community to reduce tobacco use in pregnancy (cigarette smoking and smokeless tobacco use including a homemade product known as Iqmik) among AN women, as part of a multi-component intervention.

Method

The study (clinical trial registration #NCT02083081) used mixed methods with two rounds of assessments to develop and refine culturally relevant message appeals. Round 1 used qualitative focus groups and individual interviews (N=60), and Round 2 used quantitative survey inter

SUBMITTER: Patten CA 

PROVIDER: S-EPMC6756759 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature