Personalized normative feedback for heavy drinking: An application of deviance regulation theory.

ABSTRACT: Deviance Regulation Theory (DRT) proposes that individuals regulate their behavior to be in line with the behaviors of others. Specifically, individuals desire to stand out in positive way and not stand out in a negative way. DRT has been successfully applied to encourage other health behaviors and offers a unique method to utilize both injunctive norms in combination with descriptive norms in brief alcohol interventions. This randomized controlled trial evaluated a computer-delivered, norms-based personalized feedback intervention which systematically varied the focus on whether specific drinking behaviors were described as common or uncommon (a descriptive norm), whether the drinking behaviors were healthy versus unhealthy, and whether the drinking behaviors were positively or negatively

SUBMITTER: Neighbors C 

PROVIDER: S-EPMC6759083 | biostudies-literature | 2019 Apr

REPOSITORIES: biostudies-literature