Characterizing Consumer Behavior in Leveraging Social Media for E-Patient and Health-Related Activities.

ABSTRACT: The emergence of e-patients has encouraged consumers, people who are non-medical experts, to be more engaged in healthcare needs by utilizing online sources via social media. However, the nature of social media and regulation issues have caused concerns for the reliability and validity of the shared information. These phenomena shape consumers behavior in leveraging social media for e-patient activities. This study investigates consumer behavior using an integrated model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Protection Motivation Theory (PMT). The data collected from the participants (N = 312) was analyzed using partial least square structural equation modelling. The results showed that behavioral intention to use social media for e-patient activit

SUBMITTER: Puspitasari I 

PROVIDER: S-EPMC6765822 | biostudies-literature | 2019 Sep

REPOSITORIES: biostudies-literature