Valence makes a stronger contribution than arousal to affective priming.

ABSTRACT:

Background

Recent data suggest that both word valence and arousal modulate subsequent cognitive processing. However, whether valence or arousal makes a stronger contribution to cognitive processing is less understood.

Methods

The present study performed three experiments that varied the valence (positive or negative) and arousal (high or low) of prime-target word pairs in a lexical decision-priming task. Affective priming was derived from pure valence (Experiment 1), pure arousal (Experiment 2), or a combination of valence and arousal (Experiment 3).

Results

By comparing three types of priming effects, we found an effect of valence on affective priming was obvious regardless of whether the relationship of the prime-target varied with valence, arousal, or the combinati

SUBMITTER: Yao Z 

PROVIDER: S-EPMC6777477 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature