A Consumer Neuroscience Study of Conscious and Subconscious Destination Preference.

ABSTRACT: In studying consumer behaviors, the inclusion of neuroscience tools and methods is improving our understanding of preference formation and choice. But such responses are mostly related to the consumption of goods and services that meet an immediate need. Tourism represents a consumer behavior that is related to a more complex decision-making process, involving a stronger relationship with a future self, and choices typically being of a higher level of involvement and of a transformational type. The aim of this study was to test whether direct emotional and cognitive responses to travel destination would be indicative of subsequent stated destination preference. Participants were shown images and videos from multiple travel destinations while being monitored using eye-tracking and electroen

SUBMITTER: Zoega Ramsoy T 

PROVIDER: S-EPMC6805896 | biostudies-literature | 2019 Oct

REPOSITORIES: biostudies-literature