Engaging Adolescents With Sexual Health Messaging: A Qualitative Analysis.

ABSTRACT:

Purpose

Personalized and interactive text messaging interventions may increase participant engagement; yet, how to design messages that retain adolescent attention and positively affect sexual health behaviors remains unclear. The purpose of this study was to identify the characteristics of sexual health text messages perceived as engaging by sexually active adolescent females.

Methods

We conducted semistructured, open-ended interviews with sexually active females aged 14-19 in one urban emergency department. Participants received automated sexual health information sent via an interactive, two-way texting format. The 343 messages viewed by participants were based on key stakeholder input, relevant theoretical models, and existing evidence-based guidelines. Interviews elicit

SUBMITTER: Chernick LS 

PROVIDER: S-EPMC6814537 | biostudies-literature | 2019 Nov

REPOSITORIES: biostudies-literature