Data of the impact of Aligning Business, IT, and Marketing Strategies on Firm Performance.

ABSTRACT: The data presented in this article are related to the research article entitled "The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance" [1]. In order to succeed in today's competitive business environment, a firm should have a clear business strategy that is supported by other organizational strategies. While prior studies argue that strategic alignment enhances firm performance, either strategic alignment including multiple factors or strategic orientation of firms has received little attention. This study, drawing on contingency theory and configuration theory, investigates the performance impact of triadic strategic alignment among business, IT, and marketing strategies while simultaneously considers strategic orientation of firms. A research model is tested

SUBMITTER: Al-Surmi A 

PROVIDER: S-EPMC6820119 | biostudies-literature | 2019 Dec

REPOSITORIES: biostudies-literature