Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment.

ABSTRACT:

Background

Perceptions of tobacco packaging may be consequential for consumption and initiation. We explored the potential effect of standardised packaging on young adults' ratings of the appeal of brands of snus (Swedish moist snuff) and on their perceptions of typical users of these brands. We were interested in both the effects on average levels of ratings and on the within-subject variability of the ratings. The latter was used as a measure of the extent to which individuals can differentiate between brands.

Methods

A sample of 625 Norwegians aged 16-30 were randomly allocated to one of three between-subject conditions: Branded Packaging, Standardised Packaging, or Standardised Packaging with Health Warnings. The participants rated 10 snus brands on measures of general a

SUBMITTER: Halkjelsvik T 

PROVIDER: S-EPMC6821023 | biostudies-literature | 2019 Oct

REPOSITORIES: biostudies-literature