Information Diffusion and Social Norms Are Associated with Infant and Young Child Feeding Practices in Bangladesh.

ABSTRACT:

Background

Interaction within mothers' social networks can theoretically diffuse messages from interventions and campaigns into norms and practices for infant and young child feeding (IYCF).

Objectives

We hypothesized that mothers' social networks, diffusion of information, and social norms differed in intensive [intensive interpersonal counseling (IPC), community mobilization (CM), and mass media (MM)] compared with nonintensive (standard IPC and less-intensive CM and MM) intervention areas, were associated with IYCF practices, and partly explained practice improvement.

Methods

We conducted household surveys at endline in 2014 and follow-up in 2016 (n = ∼2000 each round). We used multiple regression to test differences and changes in networks, diffusion, and norms wi

SUBMITTER: Nguyen PH 

PROVIDER: S-EPMC6825823 | biostudies-literature | 2019 Nov

REPOSITORIES: biostudies-literature