Sugar labeling: How numerical information of sugar content influences healthiness and tastiness expectations.

ABSTRACT: Overconsumption of highly sugary foods contributes to increases in obesity and diabetes in our population, and initiatives are issued worldwide to reduce sugar content in food products. However, it is unclear how the presentation of reduced sugar content on food packages affects taste expectations of consumers. Based on the learned knowledge about negative health effects of sugar and the common belief that unhealthy food tastes better than healthy food, consumers might conclude that lower sugar levels are associated with higher healthiness and lower tastiness. Addressing this concern, we examined how quantitative information about sugar content without any verbal description influences consumers' health and taste expectations of dairy desserts. We asked participants to indicate the expecte

SUBMITTER: Haasova S 

PROVIDER: S-EPMC6827896 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature